It is 2020 and if your business doesn’t have a solid digital marketing strategy in place, then it means that you already a lot behind your competition. All businesses regardless of the size or nature of their operations can use digital marketing for the achievement of their business goals. The field of digital marketing is exponentially expanding and it is imperative for all business owners and marketers to be up-to-date with it, to get the best results out of their campaigns, efforts, and initiatives. Hence, this piece has been put together to enlist 10 different digital marketing ideas that you should know for the growth of your business. Let’s get started.
1. Local Search Marketing
Local search marketing is very important for all businesses, particularly small businesses. It entails claiming online business listings so that your business shows up in local searches. The local search takes a lot of efforts but when done right, the results are worth all the time and money that you invest in it. By following the practices and principles of local search marketing, it will make it easier for the consumer in close proximity to find you. It takes time to give the desired results but it is very effective in the long-run. If you don’t have the time to do local search marketing on your own, then you hire a digital marketing service provider for the same purpose. Local marketing research is especially important for small businesses and you can hire a digital marketing agency for small businesses, to get the best results out of it.
2. Optimize your website
You need to optimize your website in such a way that it is up-to-date to the different trends in the market. Your website should offer the same or better experience which your target audiences are getting on the websites of your rivals. This means a well-designed, fully-functional website that is easy to navigate and also loads very quickly. The last part is particularly important because if a website doesn’t load quickly, internet users are likely to abandon it for greener pastures. You should also add calls-to-action on your well-optimized website. Further, it is highly important that you optimize your website for mobile usage because, in today’s day and age, more people use their smartphones to access the internet than they have ever done before. It is also important to optimize for mobile use because if you don’t do so, your website will have a higher bounce rate which will ultimately lead to lower rankings on search engine result pages (SERPs)
3. Link Building
Link building is a very effective way to achieve a lot of your digital marketing goals and objectives. If links are built in the right way, it will build your credibility and lead to better rankings on search engine result pages. You can exchange high-quality links for guest posts as even a few high-quality links are good enough to achieve your goals. You can further hire the services of a digital marketing service provider to build high-quality links for your business.
4. Keyword Research
This is so important that it should be mandatory for all businesses, regardless of the size, nature or scale of their operations. It is a very effective way to get valuable insights on what exact terms are people using to search for products and services, that you deal in. You can use various tools for conducting research or hire experts who provide enterprise online marketing solutions
for the same. Tools like Google AdWords Keyword Planner, Google Trends and Keywordtool.io, are very effective in getting the job done. When you find relevant keywords for your business, you need to use them effectively by inserting the on web pages of your website and even blogs.
5. Manage your online reputation
Reputation management is important for all businesses, regardless of the size, nature or scale of their operations. One of the first steps in managing online reputation is setting up a Google alert so that you get updates whenever new articles mentioning your business are posted. You can also use social media monitoring tools like Radiate which will alert you whenever your company is publicly posted about. The first step in managing reputation is being aware of it because that will give you ample time in taking steps to fix problems, if and when they arise. You need to identify the problem areas that are hurting the online reputation of your business and then take proactive steps to stop it. If you don’t have the time for the same and if your in-house team can’t get the job done then you can hire a digital marketing reseller for the same.
6. Social Media Strategy
It is 2020 and if you are still oblivious of the many benefits of social media for your business, you may as well have been living under a rock, for all these years. You need to have a solid social media strategy so that you can get traffic to your website from some of the most popular social media platforms of our time. Social media presence will not only boost your brand awareness but it will also give people an easier avenue to get in touch with you. This is what people expect in today’s day and age and you would do well for your business, to deliver on the expectations of your clients. On these social media platforms, you need to post regularly so that your business remains fresh in the minds of the consumers. To get better results out of your social media marketing strategies, you can hire a digital marketing reseller and also make the use of custom messages to cater to different demographics.
7. Online networking sites
You can use online networking sites to build a bigger network for your business. No matter which niche or industry, you are active in, there are always a lot of benefits of a bigger network. The best place to begin is LinkedIn where you can connect with consumers as well as business owners. Such online sites not only allow for networking on a personal level but it also allows for opportunities to build more awareness for your business. Both LinkedIn and Facebook have groups that can join to boost your presence.
8. Email marketing
It is a very good way of generating more leads and delivers a better ROI than most other marketing methods. It is also possible to increase sales and conversion rates through email marketing. It is one of the most effective enterprise online marketing solutions that you can use to stay fresh in the minds of your existing and previous business owners. Once combined with other media, it can be one of the most incorporated and effective marketing methods. If and when done well, there are a lot of benefits that your business can avail with the help of email marketing.
The aforementioned ideas should be known by all types of marketers and business owners. Some of them can specifically deliver very good results for small businesses. Knowing about these ideas is one thing and implementing them is another. For better implementation of these ideas, you can hire the services of a digital marketing agency for small businesses. There many such agencies in abundance across the entirety of the internet and there is every chance that you will be able to find a service provider, which not only suits your requirements but also fits your budget.