Even though the industry and the current ecosystem in which oil and gas companies operate may be experiencing changes, there is no doubt that it is still very much a thriving sector of the economy. There are more than 9,000 independent oil and natural gas producers in the United States which clearly shows just how competitive the industry is and there is no doubt that in the future rivalries will only rise and get even more difficult to tackle.
Hence as a business owner, you are always on the lookout to ensure that you sustain the profitability of your venture in the short run as well as have a positive outlook for the future as well. One way to go about this to promote your oil and gas business in order to create awareness about your offered products and services as well as make your business or brand name visible for the masses.
This will allow them to familiarize themselves with your establishment and thus be more readily acceptable to your offers. Recognition is a huge factor for any business. In this post, we would like to offer you some suggestions through which you can promote your oil and gas businesses and gain recognition from the general public. So let’s take a look at each one of them:
Build a Resolute Corporate Identity
One method to establish your dominance in the market is to delve deep into corporate branding strategies. These are dedicated to promoting your corporate identity to your targeted audiences as well as differentiate you from the rest. With a plethora of oil and gas companies working in the US economy, there is no questioning about the fact that you need to stand out as a distinct and distinguishable entity. That is why we strongly recommend that you develop workwear for oil and gas workers as this will not only make them look more professionally trained but will also help in promulgating the image of your organization for bystanders, passersby, onlookers, and in the eyes of the general public. You should also develop a unique and eye-catchy logo for your business that is scalable and able to capture the attention of whosoever takes a glance at it. Secondly, you can also create a branded theme and style for your venture that you should consistently deploy in and outside your offices. Consider branding your tools, equipment, as well as company-owned vehicles.
Dominate In the Digital Realm
We are currently living in an era where there are over 3.9 billion online or internet users with over 1.5 billion websites. Hence we find that progressive technology and the World Wide Web have effectively penetrated our daily personal and professional lives. Hence you should consider creating a dominating online presence for your business, which includes:
- A proprietor website with reasonable SEO (search engine optimization) to rank higher on SERPs (search engine page results).
- An industry-related blog.
- Social media profiles and pages on Facebook, Google+, Instagram, LinkedIn, Twitter, and YouTube to name a few.
- Get your business registered on various listing and resource websites along with customer review websites.
- Put an effort to develop an email marketing plan/strategy and execute it adequately to earn ROIs of 124% or more.
- If your budget permits you then you can also apply for paid marketing and advertisement campaigns online.
- Share valuable content online regarding your company and its offered amenities by creating content involving infographics, slide shares, videos, and other visually appealing ideas.
It should be noted over here that with proper plan and execution your online marketing efforts can offer you not only increased traffic on your website but it will also help in lead generation as well as increasing your conversion rate. As a company, you want to stand out from the crowd so that people can recognize and familiarize themselves with your offered products and services. Hence you need to make sure that you engage your audiences regularly to keep their interest in your company intact for a longer period of time.
We hope this post was able to offer you some great insights as to how you can go about promoting your oil and gas company. For more questions and queries regarding the topic, please feel free to share with us your views in the comment section below.