Whether you are an entrepreneur or an (independent) professional, the first contact is often online nowadays. The search of a customer, client or employer usually starts with searching on the internet. Handy, because that means that they are actively looking for people with your expertise, products or services. You have to be found and when you are found, a professional appearance and presentation are of great importance. Creating and maintaining an effective Online Marketing strategy is not easy. It requires time, effort and also a skill. If you think you have the necessary skills, we encourage you to start with the guidance of Li Creative Technologies
After all, there are eight fairly simple ways to improve SEO and online marketing strategies, aligning them to maximize the positive effects of a complete marketing plan. All these tips, help to expand your presence on social networks and the participation of your customers while attracting new customers to your website by promoting search engines. These strategies simplify the delivery and systematization of the contents of your blog and email, improve subscriber participation and increase website traffic. Also, these steps help you position yourself higher in search engines while saving you some money and time.
1. Choose a recognizable domain name
Online marketing sometimes does not differ much from conventional marketing: recognisability is essential. The idea of online marketing is that your (company) name coincides with the domain name. When you are just starting out, it is, therefore, useful to check whether certain domain names are free and to adjust your company name accordingly. Also, claim your own name as a domain name if it is still available. In this way, you as an entrepreneur or (self-employed) professional will be found faster when people enter your name on Google.
2. Present your work with your own website
One of the most important elements of online marketing is undoubtedly the own website. A well-maintained website can provide a number of important functions. It is a billboard that draws attention to your work. At the same time, it can act as a digital brochure, online resume or portfolio that shows you what your expertise is and/or what products and services you provide. Those who keep their website up-to-date always anticipate the topicality of their own profession. This makes it possible to prove your own expertise directly.
3. Be traceable
Search engine optimization (SEO) is one of the most important online marketing tips. Because a good website only gets value when it is also found by potential customers, clients or employers. When people enter keywords that are useful in your area of expertise or service, you would like your website to appear as one of the first search results. Better findability leads to more attention and increases the chance of more customers, assignments or a new job.
Social media (Facebook, Twitter, LinkedIn) can no longer be ignored as part of online marketing. Those who use social media properly can draw attention to their expertise. It is a simple way to get in touch with your target group and to be found by potential customers, clients or employers. Moreover, social media helps to generate traffic to your website, which in turn increases findability in Google.
A number of online marketing tips reinforce each other, especially in the field of findability. These depend on a number of factors. One of the most important remains the so-called link building. One of the values with which Google arranges your website is the way in which it is linked to. Relevant and popular websites that link to your website give this authority, something that Google finds important because it leads to better search results. An additional advantage is a greater chance that you will get relevant visitors because usually, websites link with each other that present corresponding topics or services.
Once you have an insight into your own target group, you can try one of the undervalued online marketing tips: the digital newsletter. By regularly sending a newsletter by email, you maintain a network. You reinforce the idea that you have business knowledge. In a newsletter, you can spread the news about the industry or your own company. Remember that people love tips. As a result, you are also seen as an authority and your name will circulate more often when people are looking for expertise in their own network.
7. Blog regularly
Many of the online marketing tips are about presenting yourself as an expert. By sharing the knowledge, you show others that you know what is going on in your field. That gives you confidence and gives you an edge compared to competitors in a market with many competitors. Blogging on your website is one of the best ways to profile yourself as an expert and you can combine this with social media to deepen the effect. An additional advantage is that Google allows websites with expertise and variable content to end up higher in the search results.
Advertising is not just something for large companies. As a smaller company or (independent) professional, you can make advertisements part of your online marketing in a modest way. One popular form of advertising is Google Adwords. Based on relevant keywords your ad will be shown in the search results. For example, if you are an online marketer and companies are looking for an online marketing expert, then your advertisement will appear. Adwords is easy to use and has proven itself. Keep in mind that you are not the only one in the market for popular search terms. These can shrink your advertising budget quickly. With some creativity in the field of search terms, however, you come to cheaper solutions that sometimes lead to surprising results.
In addition, advertising on Facebook is very popular. Another alternative is LinkedIn, which has the great advantage that the network is already focused on work. Moreover, LinkedIn already has more than 5 million Dutch users, how many of these are potential customers?
Online marketing is fun
The online marketing tips make one thing clear: you as a company or (self-employed) professional can do a lot yourself. Bringing your expertise, your own service or product to the attention is easier than in the offline world. And it’s important to remember that it’s fun. Many of the above tips require creativity in dealing with new technology and ultimately deliver more customers and assignments for your core business.